Lisa Adolfsson – Team Leader, Foxway

Lisa Adolfsson is an experienced leader in education, digital transformation, and organizational development. With a Master’s in Educational Technology and certifications from Microsoft, Google, and Apple, she has led change processes across both public and private sectors.

As a team leader at Foxway, she develops learning programs that drive digital impact and organizational growth. With a dynamic and engaging approach, Lisa looks forward to facilitating thought-provoking discussions and bringing fresh perspectives to the event.

Jakob Haido – SR partner development manager, Microsoft

Jakob Haido is Senior Partner Development Manager at Microsoft, overseeing the company’s local device resellers and OEM partners in the Nordics and Benelux regions.

With a robust background in sales and leadership, Jakob has previously served as the Sales Team Leader for Acer’s Consumer Retail division and as a Sales Manager at Fujitsu Technoloyg Solutions.

Jakob is not only seasoned professional but also a possessor of a “sales black belt.” Over the years, Jakob has consistently demonstrated an impressive sales drive, a thorough and strategic approach to opportunities, and a steadfast commitment to a partner-first mindset.

Join Jakob Haido, SR partner development manager, Microsoft as he turn your upgrade into a smart, cost-effective, and eco-friendly transformation!

Patrick Höijer – CEO, Foxway

Patrick Höijer is an accomplished business leader with extensive B2B experience in fintech, telecom, and software. As the CEO of Foxway, he drives the company’s mission to transform the tech industry through circular business models, fostering digitalization while reducing environmental impact.

Prior to joining Foxway, Patrick served as CEO of Nasdaq-listed Precise Biometrics, CCO at Nets Group (now Nexi Group), and CEO of Nets Sweden. He has also held senior leadership roles at Tele2 and E.ON.

A passionate advocate for sustainable innovation, Patrick shares his expertise in strategic growth, digital transformation, and sustainable business development on stage and in industry forums.

Alexia Bourguet – Sustainability & Client Engagement Lead, Foxway

As Sustainability & Client Engagement Lead at Foxway, Alexia works with the Sales and Sustainability teams to bring circularity to the heart of business conversations. She partners with Chief Sustainability Officers across Foxway’s customer base to turn bold ambitions into real action.

Recently back from Nairobi and New Delhi, Alexia witnessed first-hand the impact of proper device take-back and recycling. These powerful experiences have deepened her purpose and now fuel the way she shares Foxway’s mission—to enable circular tech in an authentically sustainable way.

Daniel Meurk Demerud – Director Global IT Operations, AFRY

Daniel Meurk Demerud is a seasoned IT leader with over 23 years of experience managing large teams and complex IT deliveries on both national and international scales. With a background as a military officer, he excels in leadership, change management, and implementing modern work methodologies, having successfully led IT transformations at companies like AFRY, Locum, and Volvo IT.

His expertise spans IT strategy, infrastructure, cloud solutions, and agile leadership, with a strong track record of cost optimizations, digital transitions, and building high-performance teams.

Tommy Myrén – Head of Regional IT Nordic, AFRY

Tommy Myrén is an IT leader with a strong background in service management, incident handling, and customer-centric IT deliveries. With over 14 years of experience in the IT industry, he has held key leadership roles at companies such as AFRY and tietoEVRY, successfully ensuring operational stability, implementing effective IT solutions, and building high-performing teams.

As Head of Regional IT Nordics at AFRY, he has a key role in managing the IT environment of more than 13,000 users across the Nordic region, driving strategic initiatives to optimize IT service delivery. With a passion for customer relations, problem-solving, and change management, Tommy creates value by bridging technology, business needs, and top-tier service.