The principal goal of the partnership is to implement Re-Commerce services in MMS’ core offerings and to bring unique shopping and selling experiences to its stores. With this form of circular economy, MediaMarktSaturn aims to make a significant contribution to reducing electronic waste and CO2 emissions. The initiatives are an important component of the company-wide and comprehensive “Better Way” sustainability initiative.
The partnership comprises MediaMarktSaturn’s markets in Germany, Austria, Italy, Sweden, Poland, and Hungary. Initially, Foxway will provide online and in-store trade-in services that make buying new devices more affordable. This option offers MMS’ clients significant added value and is the first major benefit of the strategic partnership. Customers can either return used devices in MMS’ stores and receive instant credit for their next purchase or sell their used devices online to get a gift card they can use in all stores and online to purchase new electronics. The credit amount is based on product trade-in eligibility and the condition of the device. The services are already available both offline and online in MediaMarkt and Saturn stores in Germany and Austria as well as in MediaMarkt or respectively MediaWorld stores in Italy and Sweden.
-“Trade-ins are not only good for consumers’ wallets but also for the environment”, explains Mikkel Frid, the Sourcing Director at Foxway. “By repairing and refurbishing the traded-in devices for direct re-use, we save CO2 emissions.“
-“We are just getting started”, says Agnes Makk, the Head of Recommerce Division at Foxway. “Additional re-commerce services are planned in the future. Together with MediaMarktSaturn, we will also cooperate with manufacturers of electronics to offer highly attractive trade-in values during times of their new product introductions. It’s a win-win offer for everybody!“
Foxway is a leading circular economy company in Europe offering sustainable IT solutions to its partners and clients. Foxway has an annual turnover of approx. SEK 4 billion and employs more than 1200 people around the World.
The MediaMarktSaturn Retail Group is Europe’s leading retailer of consumer electronics and related services. With its portfolio of formats and brands, MediaMarktSaturn responds flexibly to the demands of different customer groups and countries. The company includes the core brands MediaMarkt and Saturn, which comprehensively network their approximately 1,000 stationary stores in 13 European countries with online sales platforms. The company’s own brands PEAQ, KOENIC, ISY and ok. round off the portfolio. MediaMarktSaturn employs around 52,000 people and is majority-owned by CECONOMY AG.
For enquiries Foxway:
Mikkel Frid, Sourcing Director
+45 3120 9045
For enquiries MediaMarktSaturn:
Uwe Wolfingerr, Corporate Communications
+49 151 1511 3933