Trade-in solution

Powering seamless trade-ins to increase revenue, customer loyalty, and upselling opportunities

Foxway’s trade-in solution helps OEMs, MNOs and retailers drive profitability by making it easier for customers to upgrade. When users trade in their old devices, they receive credit toward new purchases. By lowering the upfront cost of the new device, trade-in creates an excellent opportunity for upselling: higher-value models, accessories, services, or subscriptions.

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Your solution to amplify sales and customer loyalty

Think of trade-in as a powerful sales tool that helps you win new customers, grow retail margins, and boost average sales prices. With their old device now part of the equation, customers have more room to explore—whether that means stepping up to a premium model or adding cases, covers, more data, cloud services, insurances, subscriptions, or any other services you offer. Additionally, our campaign support module is flexible and can handle various subsidized setups—from simple offers with fixed values to more complex bonus schemes. All in all, more value for the consumers, more opportunities for your business.

Easy plug-and-play online and in-store

Our trade-in tool is a seamless, plug-and-play solution without any significant extra costs for you. The process is streamlined from start to finish, with an online white label tool – fully built and hosted by us. The portal is easy to use when buying back any electronic device from your consumers, both online and in your retail locations. A dedicated account manager guides you through onboarding, trains your team to efficiently grade devices and assess their value, and remains a trusted partner, offering ongoing support whenever you need it.

Extensive electronic device expertise

Over the years, Foxway has grown its expertise to offer trade-ins for a wide range of electronic devices: smartphones, tablets, laptops, wearables, and other consumer electronics. Our flexible solution ensures you can handle trade-ins across multiple device categories, making it easy to meet the needs of diverse customer groups and market segments.

As one of Europe’s leading providers of buyback and trade-in solutions, Foxway is trusted by telcos, mobile network operators, and retailers across markets. All processes handled in-house, from device assessment and value uplift to ensuring data security in compliance with EU regulations. This comprehensive approach guarantees a reliable and efficient experience, giving you the confidence to scale or launch your trade-in program.

 

From a sustainability perspective, trade-in is always worth it 

E-waste is one of the fastest-growing waste streams globally and the rare minerals used in tech production are not infinite. That’s why it’s essential to recover and remarket used devices instead of leaving them idle in drawers or landfills.

We wish to change consumer behavior from linear consumption to more circular ways of using tech. Every time someone decides to upgrade their device, they should trade in their old device. This change in behavior will increase the volume of devices being reused. Additionally, trade-ins provide more affordable devices for secondary markets, which can help bridge the digital divide and make technology more accessible to more people.

Case study

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