Every smartphone is different. Yet every one of them deserves to be assessed by the same standard.
As millions of devices move through the circular economy, delivering consistent quality at scale has become one of the industry’s biggest challenges. Automation can solve scalability, but there are rarely off-the-shelf solutions for the biggest players in the industry. That’s why Foxway has built its own grading methodology, operational intelligence, and engineering capabilities for device assessment. Whether the work is carried out by our specialists or through automated workflows, the same quality criteria apply.
In this article, we’re sharing a glimpse to Foxway’s automated testing line at work and how it came to be.
From detailed expertise to scalable automation
Every day, thousands of smartphones pass through Foxway’s operations. Behind every assessment is a standardized process designed to deliver the same reliable results, regardless of brand or model.
From display quality and touchscreen responsiveness to camera functionality, and even microphone and speaker testing inside a soundproof chamber, every device follows the same predefined testing process powered by Apkudo. Combined with Foxway’s proprietary software and grading framework, the result is a consistent quality assessment that supports both operational efficiency and customer confidence.
“Somebody’s ‘very good’ shouldn’t be another person’s ‘good.’ We built our own grading engineering, our own data, and automation we refine every day, so Foxway sets one standard that MNOs, retailers, B2B traders and D2C platforms across Europe can all trust, at any scale.”
Rohit Sodha, President of Foxway Recommerce Mobiles
Collaboration brings the strength in innovation
Turning operational expertise into scalable automation is a collaborative effort. Foxway’s automated testing line combines advanced automation powered by Apkudo with our software, engineering expertise, and grading methodology to create a solution that continues to evolve alongside the needs of the circular economy.
“Transforming the circular economy requires partners who refuse to settle for ‘good enough.’ Foxway’s deep operational expertise and relentless drive for quality push us to deliver continuous product innovation. By integrating their real-world insights back into the Apkudo platform, we aren’t just advancing Foxway’s operational intelligence; we are building a more trusted, efficient standard that benefits every player in the industry.”
Josh Matthews, CEO and Co-Founder, Apkudo
This collaboration has grown steadily as Foxway has scaled its automated testing footprint across the European market, where device volumes and quality expectations are rising in tandem. The collaboration with Apkudo has deepened from a technology deployment into a genuine feedback loop.
We continue to feed grading expertise and operational data back into the system, refining how the automation performs, not simply deploying a technology, but shaping it to meet the standards the circular economy demands. It’s an approach built on continuous iteration rather than a fixed setup, and it reflects how Foxway is pushing the industry forward: applying deep operational know-how to scale quality, not just volume.
For Foxway, automated device testing is more than an operational capability. It’s the embodiment of our in-house engineering expertise and commitment to standardized quality. By combining operational intelligence with advanced automation, we’re setting the standards in a growing circular tech ecosystem — a system that allows more devices to stay in circulation for longer while setting new expectations for quality at scale.
Recommerce